Showcasing the people behind the brand can help add personality to the branded content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 27, 2020, 5:35 PM UTC

Adding personality to content can enable brands to build a connection with consumers at an emotional level.

Businesses should add personality to their content as it helps attract the right people to the brand. Company leaders can participate or host podcasts to introduce themselves to their target audiences at a personal level. They can start by featuring guest interviews.

By highlighting people behind the brand and its products or services, companies can help their prospects know the brand at a personal level. It can further help brands create a lasting impression by giving consumers an experience even before a buying process.

Companies can also create a dedicated social channel to showcase people who build the product. Brands can further use humour to engage audiences at an emotional level. They can poke fun at themselves with memes and graphics.

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