Simplify site navigation, update product listings to improve ecommerce site SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 30, 2020, 8:52 AM UTC

The products that need to be promoted must be given more visibility.

This piece states SEO problems ecommerce sites face and the possible solutions for it. A complex navigation that doesn’t fully utilise the traffic it attracts or a navigation that lacks direction are challenges. Brands can address them by shortlisting the offerings they most want to sell and get them into navigation clearly.

If brands find it difficult to rank for queries, they must aim for featured snippets. To get featured, marketers must provide answers that are a better fit to user intent than the ones that currently exist.

The author recommends polishing up or updating the Google My Business page, especially the product listing section. Product titles must be crafted so that they improve CTR and rankings.     

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