Align online shopping experiences with consumers’ perspective to boost ecommerce sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2020, 10:23 AM UTC

Implementing browser plug-ins like Honey can help attract consumers familiar to physical stores. 

As ecommerce surges amid COVID-19, Rick Busby, of Georgia-Pacific Consumer Products advises businesses to rethink their content and re-examine how they sell online. Investing in paid search ads can help capture the attention of consumers, as more of them scroll past the page 1 while browsing online.

Brands can execute successful ecommerce marketing by continually evolving their omnichannel retail as per consumers’ behaviours and mindsets. For businesses to gather data and build customer relationships they could sell direct-to-consumer (DTC). This also allows brands to boost their omnichannel marketing strategy.

Creating a more shoppable experience online with better accessibility can help brands improve their consumers' digital experiences. The author contends brands must simplify their product’s presentation online and delete irrelevant elements and information to attract potential consumers.

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