On average, only 2.86% of ecommerce visitors convert into a purchase.
Integrating multiple payment options like PayPal and credit cards can help increase sales as the majority of consumers consider payment options as a critical deciding factor while purchasing online. Businesses should also optimise their shopping cart pages and offer options like guest checkout to maximise user convenience.
Companies should improve their customer service as it can help foster customer loyalty while also increasing sales. According to HubSpot, 80% of consumers would abandon a brand if they experience poor customer service.
[15 minute read]