Shorter loading times can help ecommerce websites improve sales and customer retention

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2020, 4:26 PM UTC

On average, only 2.86% of ecommerce visitors convert into a purchase.

With around half of web users expecting websites to load within two seconds or less, ecommerce businesses should improve their store loading time to enhance conversions. They should compress images and optimise files to reduce website loading time. Compressing codes, like HTML, JavaScript and CSS, can further reduce the chances of website lag.

Integrating multiple payment options like PayPal and credit cards can help increase sales as the majority of consumers consider payment options as a critical deciding factor while purchasing online. Businesses should also optimise their shopping cart pages and offer options like guest checkout to maximise user convenience.

Companies should improve their customer service as it can help foster customer loyalty while also increasing sales. According to HubSpot, 80% of consumers would abandon a brand if they experience poor customer service.

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