Using influencer related hashtags on social media can help brands find compatible influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2020, 9:00 AM GMT+0

But, they should first define the type of influencer campaign along with goals and objectives.

Businesses should start their influencer hunt by using Google to spot relevant influencer blogs. Companies should look for forums and discussions along with blogs and social media pages to find suitable matches for influencer marketing strategy.

Using industry-specific and influencer-related hashtags, along with niche keywords on social media can help marketers find a list of potential partners. Marketers can also look through their followers and competitors to find appropriate content partners.

Leveraging social listening tools, blogger outreach tools, and influencer discovery tools can help brands easily find potential influencers. Before finalising a collaboration, brands should consider factors like demographics, brand-influencer personality match along with the content creator’s niche, content and popularity.  

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