Brands should leverage different Snapchat ad formats to boost engagement this holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 03, 2020, 1:58 AM UTC

Creating a non-intrusive ad of five to six seconds can deliver an integrated experience.

As the holiday season approaches, Snapchat has listed new tips brands could use to enhance their Snap promotions. With Snapchat offering different ad formats, marketers can leverage Dynamic Ads, Single Image ads, Video Ads, and more as per their campaign goals.

Craft relevant, simple and easy to understand messaging and create ads focused on the “sound on” feature for better engagement. Testing new creative formats, leveraging goal-based bidding and widening target audience can help build more responsive and engaging ads.

Use the App Install attachments and Lens AR experience to boost app installs and engagements. Placing the product at the “front and centre” of ad creatives allows marketers to highlight their products. Adding right links can help marketers drive online sales and app visits.

Read the original article

[5 minute read]