Crafting web copies with a customer-centric approach can help brands connect with ideal consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2020, 8:20 AM UTC

Marketers should write clear, concise, and direct web copies to reduce site bounce rates.

This piece suggests assessment tips brands could use to create web copies that performs and boosts conversion rates. Firstly, brands must evaluate the purpose of their website, and build a site that communicates its purpose and goals to visitors with clarity, simplicity and speed.

Research the ideal customers to create customer-centric copies which addresses their problems effectively. Brands must figure out what their ideal consumers want and write web copies that resonate with their needs.

Further, research allows brands to build buyer personas and create copies that connect with their consumers on a personal level. Building a site with structure, plan, and appropriately placed CTAs can steer ideal consumers to take desired steps and help brands achieve their site goals.

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