Develop quick-loading, interactive, and visually stable websites to augment Core Web Vitals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2020, 2:45 AM UTC

Track Core Web Vitals from the search console to optimise for SEO.

While factors like mobile-friendliness, HTTPs are important for search ranking, brands should ensure their on-page experience is optimised for Google’s Core Web Vitals. On-page experiences like loading speed can impact search ranking, as Core Web Vitals emphasise interactivity, speed and visual stability.

Ensure the Largest Content Paint (LCP), a page loading metric, displays everything in the first frame within 2.5 seconds to boost search ranking. Having a responsive First Input Delay (FID), a metric which measures the time between users’ first interaction and websites response, can also enhance search ranking.

Cumulative Layout Shift (CLS) refers to the frequency of unexpected layout changes on the page, and the site’s overall stability. Creating less intrusive pages can help decrease CLS score, thereby improving the on-page experience.

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