Online businesses should experiment with bundle offers to increase sales this holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2020, 4:44 PM UTC

Customers who buys more than one product are more likely to return and buy more in the future.

Online businesses can provide bundle product offers to give consumers a convenient shopping experience while they are facing a global health and economic crisis. Companies can analyse their user-generated content like reviews and conduct SEO research to find out the most appropriate product combination.

To improve product visibility and reach, businesses can advertise on online retail platforms like Amazon, Wal-Mart and Target. But, they should leverage keywords and place product bundles in the correct product categories based on each retailer’s naming conventions for categories.

Simplifying the ordering process can further increase sales. For instance, beverage brand Dirty Lemon lets users place their next order via a quick SMS. Businesses can also experiment with new platforms like Instagram Shop to boost sales.

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