Businesses should experiment and leverage new technologies to achieve expansive creativity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 05, 2020, 4:04 PM GMT+0

Without a proper Martech stack, it becomes challenging for employees to see priorities across the board, especially when everyone is working remotely.

Companies should think beyond art, messaging, and design –in terms of creativity – and look for ways to creatively implementing tech to support the business. They should find inventive ways to improve productivity in the realm of analytics and reporting, design and implementation, and work management lifecycle.

Businesses need to implement a marketing technology that enables seamless communication and collaboration of data across departments and software. Leveraging technologies can break down departmental silos, while also helping marketers check the status in real-time, react and respond with true agility.

As technology improves visibility and agility across the organisation, companies can use ingenuity to enhance each member’s strategic alignment. However, businesses should continue experimenting with creativity and technology to strive through volatile times.

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