Focusing on a product niche can help ecommerce stores compete with Amazon

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 05, 2020, 12:52 PM GMT+0

Create user-friendly websites with easy to read content to enhance shopping experiences.

This piece suggests ways ecommerce marketers could compete with Amazon and run successful online stores. While Amazon sells a range of products, businesses selling online must focus on their niche and strengths to let consumers know about their value proposition and reinforce the brand.

Leverage fulfilment providers to offer fast shipping and provide reliable customer service to effectively retain consumers. Building seamless, elegant and fast websites can help reduce friction in consumers’ journey and boost conversions.

Run display ads on Google, social platforms and create educational content to target consumers at top of the funnel and the consideration stage. Creating engaging landing pages, displaying reviews as social proof, offering discounts, referrals, and sending emails can help brands convert prospects at bottom of the funnel.

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