Leading with empathy can help business leaders achieve a successful sales transformation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 05, 2020, 5:32 PM UTC

A sales transformation can affect a business’s employment stability and earning potential along with its customers and future prospects.

Before activating a sales transformation plan, business leaders should consider understanding how the imminent changes could affect their stakeholders, including sellers, customers and partners. Leading with empathy and proactively managing possible negative consequences can help sales leaders avoid disruptions in the future.

Effectively communicating on a regular basis can help reduce uncertainty and speculations around the transformation. While speaking with stakeholders, sales leaders should ensure transparency and consistency. They should further consider multiple communication platforms like email and town halls, among others, to better reach their target audiences.

Identifying in advance the new workload requirements caused by the transformation can help businesses leaders manage resources efficiently. They should also monitor immediate milestones and short-term deliverables to identify and address risk factors, whenever needed.

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