Gathering online reviews is more important than ever to attract customers this year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 06, 2020, 12:48 PM UTC

Around 34% of consumers check reviews of businesses and services more frequently than they did before lockdown.

With the pandemic influencing global health and economic crisis, disrupting supply chains and exposing reselling frauds, consumers are expected to prefer buying from trusted brands this holiday season. Gathering positive customer reviews can help brands highlight their credibility and attract consumers who are more conscious than before.

Companies should make sure their customer testimonials are discoverable online by early November, to be on top of the consumers’ mind during the shopping season. Despite the massive rush during the festive season, businesses should manage time to respond to each customer feedback with empathy.

Highlighting customer reviews and ratings on the product pages can help improve conversions, increase order value and decrease cart abandonment. Brands should also prioritise customer support channels to gain positive customer reviews this holiday season.

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