Optimising websites for ecommerce and mobile can help brands boost sales amid holidays

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 06, 2020, 1:58 AM UTC

Brands that serve ads consistently saw their revenues rise by 33%.

Planoly’s recently published guide highlights tips marketers could use to maximise returns amid Black Friday and Cyber Monday. With over $71 billion in projected sales for mobile ecommerce retailers in 2020, optimising websites and making them mobile-friendly is suggested.

Further, businesses are advised to collaborate with influencers to promote online sales, as ecommerce grew 44% in Q2 2020. Increasing ad budgets is recommended as 30% of internet users discover new brands or products via social media ads.

Creating ads with signature colours can help marketers increase their brand recognition by 80%. Brands must appropriately plan and schedule their content to ensure optimal reach during the holidays.

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