Segment email lists, create specific funnels to boost sales this holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 06, 2020, 1:19 AM UTC

Companies could leverage social media to improve brand awareness.

This article suggests how businesses could generate more sales in the upcoming holiday season. Marketers are recommended to optimise site performance as even a second’s delay in page load times can lead to an 11% loss in page views.

Site performance can be improved by optimising images for quicker load times, investing in a caching plugin and separating long-form posts and comments into multiple pages for improved readability. Marketers could do well to create funnels specifically to manage the influx of holiday shoppers.

Brands must segment their email lists on the basis of consumers’ habits, pain points, interests and more. This can help in personalising email marketing communication using information that could be most relevant to the recipients.  

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