Businesses should collaborate with industry experts to create compelling virtual content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 09, 2020, 3:57 PM UTC

The content should address the needs and desires of the brand’s target audience.

Companies should explore various types of content formats like technical presentations, thought-leadership articles, research findings, expert interviews and panel discussions and others. The content type and format should be finalised while focussing on the event and the target audience.

Businesses can deliver their content through live streaming, recorded content or downloadable content. Each of the delivery formats serves a different purpose; and companies should analyse their budget, event platform capacity and attendee or speaker preferences before finalising the content delivery channel.

However, marketers should make sure that their content caters to the needs of their existing customers and future prospects. Businesses can collaborate with industry experts or assign topics to leaders within the company and create relevant in-depth write-ups or presentations to offer better value to their audiences.

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