Companies can consider content marketing as an integral part of their user acquisition strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 10, 2020, 3:31 PM UTC

Content marketing tactics can help businesses build a community of loyal followers and brand advocates.

Leveraging content marketing can help brands share their innovative product experience and expand their reach. Content marketing is a long-term yet effective user acquisition strategy that can enhance visibility and help build a large group of loyal followers.

Businesses should create a massive amount of content, in various forms including O&A, blogs, videos and podcasts to attract users who are looking for content via search engines, social platforms and smart audio devices. Content marketing can also help businesses retarget users, better build lookalike audiences and earn quality backlinks from high-authority domains.

Strategically collaborating with businesses and platforms whose audiences overlap with the brand’s target audiences can help brands acquire more users. But, marketers should ensure their partners are not directly competitive with the brand’s product.

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