B2B marketers must make retention marketing an integral part of their 2021 strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2020, 3:36 PM GMT+0

A 5% increase in customer retention can deliver up to 95% increase in profits, according to Harvard Business Review.

Considering retention marketing as a crucial part of the 2021 B2B marketing strategy can help brands drive sales. Retention marketing continues to gain importance as it is easier and more efficient to sell to existing customers than to find new ones. Additionally, retention marketing can help strengthen customer relationships and increase ROIs through continued sales at the lowest cost per sale.

To retain more customers, businesses must focus on on-boarding and education, customer training, ongoing customer support and constant customer support.  Leveraging content marketing tactics can help B2B marketers commit to long-term strategic growth.

Businesses should create more interactive content to boost brand engagement. Marketers can also implement infographics and create interactive quizzes.

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