Crafting compelling teaser emails can attract user attention before Black Friday

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2020, 4:52 PM GMT+0

This piece suggests various types of email that businesses can use to drive sales this holiday season.

As a part of the pre-launch marketing, marketers can craft teaser emails to build subscribers’ excitement around the upcoming Black Friday Sales. Allowing subscribers to click-through before the actual sale can help brands gauge pre-engagement, which can further aid in effectively segmenting email campaigns once the sale arrives.

Businesses can also craft early access emails with special discount coupons to add more exclusivity and provide added value to subscribers. “The Save the Date Email” can further help brands stay in the consumers’ consciousness. These reminder-focused emails should have curiosity evoking headlines and CTAs like “Add to Cal”.

Businesses should analyse their prospects’ needs and preferences before creating an email strategy. A well-thought-out and robust Black Friday email campaign can help brands drive sales effectively.

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