Entrepreneurs should consider the ASAP formula to boost branding efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2020, 5:35 PM UTC

ASAP stands for Association, Speaking, Awards and recognition, and Publications and media.

Businesses should consider connecting with a more established brand or personality to amplify brand reputation and establish thought leadership. Associating with celebrities or public personalities in the brand’s niche can help entrepreneurs earn customer trust easily while associating with reputed companies can help boost credibility.

To further that credibility and build a trustworthy brand image, companies can associate with charities. But, businesses must relate or believe in the charity’s cause. Offering training sessions via virtual events or speaking in public forums can help entrepreneurs enhance their visibility and share their message.

Achieving awards and recognitions can help entrepreneurs build their profile as well as be in front of audiences beyond their followers’ list. Pitching ideas, with a purpose, to media can further help businesses get some good press.

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