Searches for “Christmas wish list” have increased 83% on Pinterest since spring

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2020, 10:48 AM UTC

“Natural toys” and “learning toys” searches increased seven times and 96% respectively, to keep kids entertained and stimulated.

Pinterest’s recent holiday gift guide reveals that 63% of Pinners are planning to celebrate “bigger holiday moments” this year. With that searches for “Christmas wish list” increased 83% since spring. “Housewarming gift baskets” searches were up 2.5 times, as more people spent time indoors.

Creating how-to video Pins on bath salts, essential oils and more is suggested, as “self-care package gift ideas” searches grew 70% on the platform. Further, Pinterest recommends sharing tips on taking care of plants or promoting accessories for plants.

Also, with reduced travelling, searches for “luxury gifts” increased three times and “diamond jewellery necklace” searches were up five times. Cooking searches like “personalised cutting board” and “personalised aprons” increased by 88% and 83% respectively.

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