Amazon sues social media influencers for selling fake luxury products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 13, 2020, 11:30 AM UTC

Amazon said it had invested more than $500 million in 2019 to protect consumers and brands from counterfeit, abuse, and fraud.

 The Seattle-based tech giant Amazon recently sued 13 people and businesses including, TikTok and Instagram influencers, Kelly Fitzpatrick and Sabrina Kelly-Krejci for violating its policies. The company alleges that Kelly Fitzpatrick and Sabrina Kelly-Krejci were using its marketplace to sell fake luxury products.

The influencers reportedly posted links to Amazon listings for generic products with no logos, which were products with fake logos from brands like Gucci and Disney. Amazon’s Counterfeit Crimes Unit said the “defendants were brazen about promoting counterfeits on social media”.

The tech behemoth wants defendants to be blocked from selling anything on its platform and block ads linking to products on there. It also wants to stop all the profits made from fake goods sold on its platform.

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