Brands must include digital elements in their budgets to enhance marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 13, 2020, 2:25 PM UTC

Adding market research to budget plans can help marketers strengthen their brand’s reputation and collect valuable consumer insights.

Incorporating elements like digital marketing, website redesign and customer surveys into marketing budgets can help a brand be dynamic and prepared. Creating marketing budget plans could help brands cover advertisements, design, development, equipment and marketing tools expenses, efficiently.

Digital strategies like email marketing, paid social media advertising, and PPC campaigns can help brands stay top-of-mind among consumers cost-effectively. Further, these strategies can provide personalised consumer interactions, promote the brand, widen reach, and generate quality leads.

Redesigning websites and optimising it for SERP can further boost a brand’s search ranking, increase website traffic and attract consumers. Conducting market research via surveys can help collect insights on customers’ behaviours and expectations, and enhance marketing strategies.

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