Building API ecosystems can provide valuable insights and execute digital transformations at scale

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 13, 2020, 8:30 AM UTC

Adopting an API-led approach has helped companies like ASICS and Unilever accelerate their ecommerce strategies.

For businesses to execute successful digital transformation strategies at scale and boost revenue amid the pandemic, they must implement application programming interfaces (APIs). Creating a company-wide API strategy can provide brands with a roadmap for digital transformation and equip them with the right tools for the future.

Businesses can leverage API ecosystems to convert data into meaningful patterns, attract customers, foster employee and consumer relationships, and enhance digital experiences. Companies must develop strategies around APIs to enhance the customer experience online, create opportunities, and efficiencies, and drive sales.

Understanding how API-led pathways can help manage priorities and deliver customer-centric capabilities allows brands to accomplish successful digital transformation. To effectively integrate APIs into businesses, brands must reassess the role of their IT departments.

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