Creating pop-ups can help promote products, attract consumers, and boost sales on Black Friday

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 13, 2020, 3:10 PM UTC

Implementing innovative pop-ups on websites can offer personalised and dynamic product recommendations.

This article highlights pop-ups brands can leverage during the Black-Friday shopping festival to attract consumers to their online stores and drive sales. Employing targeted, personalised and non-intrusive pop-ups with incentives can help businesses increase traffic on their ecommerce stores.

Email pop-ups can be used to effectively promote exclusive products, increase subscriber list, provide early access and offer discounts. Having a pre-sale and discount pop-ups with countdown timers can help brands prompt purchases from consumers by creating a sense of urgency.

Brands can also leverage the upsell pop-up at the buying stage of the consumers' journey to recommend relevant products for high-value purchases and increase sales. Placing cart abandonment and customer service pop-ups allows marketers to pursue purchases and provide real-time consumer support.

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