Implementing innovative pop-ups on websites can offer personalised and dynamic product recommendations.
This article highlights pop-ups brands can leverage during the Black-Friday shopping festival to attract consumers to their online stores and drive sales. Employing targeted, personalised and non-intrusive pop-ups with incentives can help businesses increase traffic on their ecommerce stores.
Email pop-ups can be used to effectively promote exclusive products, increase subscriber list, provide early access and offer discounts. Having a pre-sale and discount pop-ups with countdown timers can help brands prompt purchases from consumers by creating a sense of urgency.
Brands can also leverage the upsell pop-up at the buying stage of the consumers' journey to recommend relevant products for high-value purchases and increase sales. Placing cart abandonment and customer service pop-ups allows marketers to pursue purchases and provide real-time consumer support.
[8 minute read]
