Developing multi-channel digital strategies can help brands boost their online performances

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2020, 2:05 PM GMT+0

Having a stable cash flow from sales, grants, and other government loans can help brands enhance their digital services and grow at scale.

This piece suggests tips businesses could implement to augment their digital growth strategy. For brands to grow online and design new digital strategies, they must delegate every role and responsibility. Hiring an external expert SEO agency can help businesses create a professional-level presence online.

Crafting a multi-channel growth strategy that includes websites, social media, search engines and PPC ads to increment online growth. Highlighting relevant KPIs like website visits allows brands to track progress, understand performance online, and fix conversion drop-rate problems.

Collecting customer feedback, sending follow-up emails, assessing reviews on websites is recommended to gather or track digital insights. Further, brands must host regular meetings with their teams to create actionable steps for their digital growth strategy and boost their online performances.

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