Google tests new SERP sub-category tags in search results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2020, 3:13 PM UTC

The sub-category tags could make navigating easier for users.

A recent Tweet from SEMrush highlights Google’s new SERP test for sub-category tags in the search results. The tweet which included a screenshot showed sub-categories for product-related searches.

However, the specific use of the new “side bar filter design” is unclear. But it appears that Google is trying to make navigating easier for features like “Reviews”, as per SEMrush.

Marketers like John W. DeFeo have also noticed the new sub-categories filter tab. The article states the side bar filter design could “anchor” users to a sub-set of search results with those category names.

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