Brand podcasts can help forge personal connections with their audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2020, 4:34 PM UTC

As of 2020, 55% of Americans have tuned in to at least one podcast, with  37% of them having accessed one within the last month.

Launching a podcast is easy and within the capabilities of most businesses. With around 75% of Americans familiar with podcasts, this channel presents substantial marketing opportunities for brands. Creating or taking part in podcasts can help brands forge connections with their prospects at a personal level.

Podcasts, being an audio medium, can help brands strengthen customer relationships and foster trust. Marketers should create relevant, niche and meaningful podcast content to establish trust and build an authentic relationship with their clients. But, marketers should first identify audience needs.

Explaining complicated subject matters in simple words during a podcast show can help brands establish thought leadership. Marketers can also invite renowned experts to participate in their shows to enhance content engagement.

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