Bring teams up to speed on Google’s Page Experience update to optimise websites

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2020, 2:37 AM UTC

Measuring the performance of a website with Core Web Vital tools can help meet Google’s expectations.

With Google announcing the Page Experience update in 2021, the article suggests how brands can  prepare for the update. Firstly, they must ensure their SEO, UX Design, and IT teams are well versed with the new update signals.

Work together with developers, agencies and other stakeholders to address issues like page speed loading time, interactivity, server speed, and more. Integrating Page Experience with Core Web Vitals report in Google Search Console can help marketers use real-time data to enhance consumer services.

Monitoring and auditing competitor’s website can further help marketers analyse site speed signals by benchmarking against competition. To optimise for Core Web Vitals, enhance page speed, control unexpected layout changes, and measure initial time between user reaction and browser response.

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[12 minute read]