Ensuring accurate, on-time delivery can help brands improve holiday shopping experience this year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2020, 5:13 PM GMT+0

Around 90% of consumers are concerned that their packages would not arrive on time, according to a Loqate study.

Ecommerce and retail businesses must ensure accurate and on-time delivery as most consumers expect fast deliveries this shopping season. Moreover, with online holiday shopping spend expected to reach an all-time high – nearly $180 billion – this season, there is a vast opportunity for retail businesses in 2020.

Leveraging customer insights can help businesses ensure address accuracy. Businesses can further leverage address verification solutions to standardise and correct addresses, eliminate erroneous information and ensure seamless deliveries along with satisfied customers.

Companies should also offer flexible delivery options to boost customer loyalty as consumer expectations are rising for convenient delivery options like curbside pickup and locker deliveries. They should also keep their checkout process simple by offering guest checkout options and prioritising mobile-first buyer cohort.

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