Enticing email subject lines can help brands boost sales over the holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2020, 5:28 PM GMT+0

A National Retail Federation report found that over half of customers are planning to spend more this year.

Marketers can use alliterations, allusions, festive puns, upbeat and a sentimental tone in their email subject lines to grab user attention when they are already in a holiday season mood. But, they should keep email subject lines brief and to-the-point to avoid potential confusion.

Sending out personalised email campaigns based on consumers’ past purchases can help increase sales. While sending personalised emails, brands can feature items that a user has previously shown an interest in and provide an extra discount on the items left in the cart to reduce abandonment. 

However, marketers should make sure their email copies are brief. They should further optimise their emails by including high-quality images, easy-to-click product images and accurate link to relevant landing pages.

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