Feature on knowledge graph to improve chances of getting content to surface on Google Discover

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2020, 2:14 AM UTC

Content must be periodically refreshed to improve its ranking and organic traffic.

This article states how to drive Google Discover traffic. The content that surfaces on Google Discover is automatically generated and makes for a highly personalised mobile feed. A user’s activity across all Google products, location history and settings, and the topics followed are factors in surfacing content on Discover.

Businesses wanting to secure a tile on Discover must ensure the mobile-friendliness of their website. Since a lot of content on Discover is timely and current, create popular and evergreen content.

Brands that are in the knowledge graph have a higher chance of featuring on Discover. Being in the knowledge graph informs Google of the entities and interests associated with a brand. Google can then serve this content to people that might find it relevant.  

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