Businesses need to plan for the whole week leading up to Black Friday

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 19, 2020, 5:27 PM UTC

Last year online sales hit $7.4 billion on Black Friday, with 40% of purchases being online.

Instead of considering Black Friday as a one-day sales festival, marketers should plan for the whole week. Promoting a timeline highlighting all the significant activities can help build hype around the big day. Hiring additional staff can help brands deal with the expected increase in demands or during an unexpected situation.

To manage workforce efficiently during peak day, businesses should assign tasks to the desired individuals in advance. They should check on their delivery partners and update transport mediums before the sales day to avoid any potential disruptions.

Offering special discounts and stocking up inventories can help online retailers scale up sales. Marketers should also ensure their website is updated with accurate information and optimised for loading speed.

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