Build digital marketing campaigns around augmented intelligence to optimise decision making

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 20, 2020, 1:58 AM UTC

Marketers can streamline cleaning data sets, forecasting trends and monitoring social trends with augmented intelligence.

Creating digital marketing strategies around augmented intelligence or intelligence automation (IA) allows humans and artificial intelligence to work together to make better decisions. With, Google using augmented intelligence in its algorithm updates like BERT, brands must optimise their SEO strategies accordingly.

Brands can also combine augmented reality with IA to improve their consumer services, enhance marketing efforts and drive sales. Also, augmented intelligence can be leveraged to improve consumer experiences by making personalised algorithmic recommendations and increase visitors’ onsite time.

Augmented intelligence can further assist marketers’ research and craft higher-quality SEO optimised content in relatively less time. It can help the decision-making process of businesses and support staff to achieve better results without them needing to have any special skill-set.

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