Choose relevant business type in Google My Business to optimise listings in search ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 20, 2020, 1:57 AM UTC

Add business hours and holiday hours in the dashboard to let consumers know when the business is open.

Optimising listings for Google My Business (GMB) can improve search rankings and boost brand visibility in relevant local searches. Firstly, brands must claim their GMB Profile via the GMB tool and fill in details, through the management dashboard.

Create an account category to describe what the business is about and select the business type, depending on the business being online, address-only or hybrid. Brands must optimise their website’s keyword ranking and regularly post updates to remain relevant and searchable.

Including contact details, logos, store photos, and the types of products and services offered is recommended. Asking consumers to leave a review in emails, via review share links and answering their queries on search results can further drive store visits.

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