Google Ads to roll out Insights Page beta across geographies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 20, 2020, 5:20 PM GMT+0

The page will let businesses explore insights and emerging trends within their niche.

The California-based tech giant is launching the beta version of its new Insights Page in Google Ads over the next few weeks. Marketers in the United States, United Kingdom, Canada and Australia will be able to get insights tailored to their businesses.

The Insights Page will look for trends across Google and provide insights based on the brand’s product and service advertisements. It would further enable advertisers to better understand their performance by offering detailed information about the company’s performance and new areas of potential opportunity.

The update would further make it easier for advertisers to act on recommendations. The insights from this page would be integrated with account recommendations, making it easier to take action.

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