Marketers believe that digital channels are vital for improving revenues in the new normal

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 20, 2020, 1:34 AM UTC

DeepCrawl’s recent report reveals that 26% of marketers attributed more than 50% of their company’s revenue to organic search.

While marketing, data and technology leaders recognise the importance of SEO amid COVID-19, they are “in denial” about the gap in their SEO performances. 83% of those polled agree that digital channels in future will account for most of the sales and revenue, and 88% said digital channels have become imperative since COVID-19.

Despite 89% of marketers claiming to have “somewhat effective” response to COVID-19, only 13% reported “very effective” SEO efforts for achieving marketing goals. However, 46% state that SEO is not prioritised enough in their organisations.

Only 6% have fully deployed automation for site optimisation. Further, just 15% of marketers believe their tech and IT teams to have a full understanding of marketing’s priorities.

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