Working with content agencies can refine and align marketing strategies with business goals.
With over 70% of brands outsourcing content creation and distribution as per CMI, companies could benefit from hiring external agencies. Outsourcing content creation allows brands to focus on areas of strength and other tasks, without having to worry about content production.
Hiring external writers and producers allows brands to rope in industry experts on niche topics, identify fresh ideas, and create efficient content marketing strategies. The article states outsourcing content creation allows businesses to experiment with their content style while providing them with a better reach.
Creating high-quality content is time-consuming and by hiring external agencies to do the job brands can ensure more content is produced and published consistently. Further, outsourcing content creation is cost-effective than hiring a full-time writer and yields a higher ROI.
[10 minute read]