Service-based businesses can offer free trials to capture audience attention in the holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 20, 2020, 5:55 PM UTC

Unlike product-based companies, service-based businesses can find it difficult to capitalise on the shopping season’s business opportunities.

Service-based businesses should take a creative approach and experiment with ideas to grab user attention during the holiday season. They can offer a free trial to give customers a first-hand experience of their product. Offering free demo services can help increase conversion rates.

Instead of offering discounted rates, businesses can offer perks or services on top of the traditional offering to influence consumers’ purchase decisions. Service-based businesses can also partner with product-based companies to provide bundled offers and target both their audiences. It can help brands take advantage of each other and expand their audience base.

Sending out holiday-themed newsletters showcasing popular services and discounts can help companies further attract audience attention. They can also send holiday cards to deepen bonds with the customer.

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