Display best deals on a site’s homepage to attract audience attention this holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 23, 2020, 6:51 AM UTC

Adding holiday elements to a homepage can improve conversions as a website homepage is often the first thing customers see in a brand.

Instead of crafting holiday promos in a typical manner, businesses could highlight deals more creatively, say by displaying “12 Days of Deals”. Since the website homepage is the first point of contact for most prospects, companies should consider placing their best deals in the most prominent spot of the website.

Brands can create listicles highlighting unique gift ideas to influence consumers’ holiday purchase decisions. Providing bundled offers put together in boxed gift sets can motivate customers to purchase.

To further inspire potential consumers, brands can offer gifts to its customers over a certain amount of spending. They can also decorate social accounts and brand logo with festive elements to improve engagement.

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