Invest in a PPC audit to improve conversion rates and boost keyword performance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2020, 1:16 AM UTC

A PPC audit can help improve landing pages and ads.

To ensure that pay-per-click (PPC) ad campaigns boost ROI and improve conversions rates, marketers must conduct a PPC audit to identify issues, if any. A PPC audit can guide marketers on how to restructure their campaigns for success.

The audit will involve a comprehensive analysis of the account, overview of ad campaigns and ad keywords and budget allocation. It can also inform businesses of the current conversion rates and keyword performance.

Auditing PPC ad campaigns provides businesses with industry-based professional advice and it acts as a precursor to boosting ROI. Further, it can help shrink cost-per-click and cost-per-acquisition. It can also help marketers make a case for increasing ad spending.  

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