These type of popups can also help sell more products and keep subscribers engaged.
Instead of creating a typical discount popup, online businesses can create countdown timer popups to create a sense of urgency among its audiences. Companies can offer special discount coupons or access to exclusive events for a limited time in exchange for their prospects’ email addresses.
Marketers can also use these popups to create excitement before a product launch. They can create a demand for new arrivals by offering a sneak peek within a limited time to enhance customers’ feeling of anticipation. Countdown timer popups are also effective for promoting flash sales.
As incentivising every abandoning customer can be expensive, companies can offer limited-time offers to reduce cart abandonment rates. This versatile marketing tool, when used in combination of right persuasion triggers like scarcity and urgency, can help achieve conversion goals.
[6 minute read]