Marketers can use a countdown timer popup to drive more email signups

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2020, 3:21 PM UTC

These type of popups can also help sell more products and keep subscribers engaged.

Instead of creating a typical discount popup, online businesses can create countdown timer popups to create a sense of urgency among its audiences. Companies can offer special discount coupons or access to exclusive events for a limited time in exchange for their prospects’ email addresses.

Marketers can also use these popups to create excitement before a product launch. They can create a demand for new arrivals by offering a sneak peek within a limited time to enhance customers’ feeling of anticipation. Countdown timer popups are also effective for promoting flash sales.

As incentivising every abandoning customer can be expensive, companies can offer limited-time offers to reduce cart abandonment rates. This versatile marketing tool, when used in combination of right persuasion triggers like scarcity and urgency, can help achieve conversion goals.

Read the original article

[6 minute read]