Pain point-centric content can help B2B brands generate quality leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2020, 8:33 AM UTC

More than half of B2B buyers rely on content to inform their purchasing decisions.

Creating content to address consumer pain points can help B2B companies establish credibility as well as thought leadership. Content allows brands to express their opinions, values and voices even if the topic is not new or unique. Leveraging content marketing strategies can help marketers demonstrate why their brand is trustworthy and why consumers should rely on them.

To further that consumer trust and boost content credibility, marketers should write guest blogs and publish them on reputed industry websites. They should also use social and email channels for promotions and expand their audience base.

Leveraging search engine marketing and paid advertising can further help marketers reach more audiences. These should also address consumer pain points and include CTAs in their campaigns. Regularly analysing ads can help marketers get better results. 

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