CRMs aligned with data strategy can help generate leads from changing consumer base

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2020, 2:41 AM GMT+0

Demand for CRM’s implementation and optimisation has increased in the last six months. 

A cited Insightly report reveals CRMs’ use cases and its efficiency in 2020. With CRMs’ ability to capture site visitor’s data on social media, and anticipate behaviours, they are now expected to resolve marketing issues.

Patrick Johnson, CEO of Hybrid Theory, states, ensure the CRM is aligned with data strategy while considering how consumer behaviours have changed. A CRM that acts as the source of all data aligned with data analytics can generate leads from the changing consumer base.

Ryan Greene, head of product marketing for ActionIQ, says brands must view CDPs as constantly changing, and CRM as “the data at rest”. Brands must build marketing stacks, rather than just using one CRM, as varied tools are available in the market.

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