Websites with responsive designs can help brands boost traffic, improve SEO and lower bounce rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2020, 2:12 AM UTC

Developing a responsive web design can resolve content duplication issues and deliver consistent user experiences.

Creating responsive web designs can help brands boost their site's performance in Google’s SERP and optimise SEO efforts. A responsive web design can help enhance a site’s functionality, optimise it for mobile search and deliver consistent user experiences across devices.

A responsive website can also make social sharing easy and accessible for site visitors. This widens reach and indirectly augments the site’s SEO. Further, websites optimised for responsiveness with appealing designs, interactions, and content relevancy can help brands lower bounce rates.

Rethinking layouts and content can help brands deliver a seamless browsing experience with faster loading pages and boost the site’s traffic. With Google preferring sites with good user experience, marketers must optimise their site’s content, design and functionality for responsiveness.

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