Investing in PR tools and resources can help marketers work efficiently and save time

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 27, 2020, 1:25 AM GMT+0

Gather information from communities like AppSumo and seek advice from PR tool advocates like Stella Bayles to build effective tool stacks.

This article informs use cases of PR tools and how brands can leverage them to engage audiences. Consider factors like workflow process, effectiveness, leadership and differentiation to build a tool stack with a competitive marketing advantage, smarter insights, and effective work.

Platforms like Google Docs for office and messaging, HubSpot for content marketing, and Prowly for influencer relations and press office can be used. Further, tools like AnswerThePublic, CoverageBook, can support search insights and reporting.

Negotiate trial periods, contract lengths and adequately plan on-boarding and adopting processes with the vendor to ensure seamless integration of the tool. PR agencies must expand their budgets for tools and communication teams beyond media relations database and media monitoring.

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