However, they should avoid collaborating with link building agencies if they want to earn backlinks for PR activities.
Hiring an expert link-building professional can be time-consuming as well as expensive. It would also take time for the expert to build strategies according to the brand requirements. But, an agency has trial-and-tested link building strategies ready for almost every brand needs. They can instantly help earn quality backlinks at lesser costs than hiring a professional and without a long-term commitment.
Marketers should consider link-building agencies that have experience working in their niche. Outsourcing agencies also have an established network of partners, which can make it easier for brands to earn links from respected publications.
To improve PR efforts, marketers should avoid outsourcing link-building activities. Instead, they should look for guest posting opportunities, which can improve both their SEO and link building activities.
[16 minute read]