Use email signatures to promote events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2020, 2:34 PM UTC

A properly done email signature can evoke audience curiosity and compel them to click through to the event’s landing page.

Businesses can capitalise on email signatures to promote their events online. But, they should avoid using long and tedious email signature event promotions to avoid turning away email receivers. A simple yet professional email signature with a clear call-to-action can help companies drive traffic to their website. 

Creating online content aligned with the event marketing goals can help marketers effectively promote their event. However, each branded content should offer tangible value and not appear as promotional. Marketers can create blogs and videos that share information relevant to the event.

Companies can also send out an official invite to their email list a few months before the event. The invitation should be brief, personal and to the point. It should also highlight what attendees can gain from the event.

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