2020 consumer trends to continue in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 05, 2021, 10:50 AM GMT+0

Coefficient Capital and The New Consumer’s report highlights COVID-19 influenced customer trends, which are likely to continue in the new year.

The New Consumer Trends 2021 report found that some of COVID-19 influenced consumer behaviour is expected to stay in the post-pandemic era. Since the beginning of the pandemic, around two-thirds of consumers tried a new brand or new shopping behaviour.

Interestingly, around 73% of such customers intended to continue with new brands or new shopping behaviour in the future. With 52% of millennials and 44% of Gen Z customers preferring to buy groceries online, it is expected that these COVID-19 influenced consumer behaviours would continue to be prevalent.

Coronavirus pandemic has influenced more people to participate in home-based workout activities while also impacting their food habits. According to Nielsen, oat milk was the fastest-growing food category at retail during the crisis.

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