Add Quora to the content marketing mix

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2021, 1:23 PM UTC

Quora is an online question and answer platform with around 300 million monthly active users, which frequently tops SERPs.

Creating a free account on Quora can give businesses access to a massive audience base. Participating in Quora discussions and answering questions on the platform can help companies establish thought leadership, earn credibility, boost brand authority and portray themselves as subject matter experts.

Marketers can also use the platform to generate quality leads. They can look for regular, relevant contributors and use marketing strategies to push them towards the bottom of the sales funnel.

Including relevant links in questions and answers can further help increase traffic, relevance and authority of the branded content. Using Quora ads – which is comparatively new, flexible and still evolving – can help companies further increase brand authority and recognition.

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